
100% natural
Ayurveda inspired
100% net profits donated
Cruelty-Free
chemical free
lightweight texture
Vegan-Friendly
Deeply hydrating
100% natural
Ayurveda inspired
100% net profits donated
Cruelty-Free
chemical free
lightweight texture
Vegan-Friendly
Deeply hydrating
We Believe In
100% Natural Ingredients
Organic Oils
Sustainable
Potent Actives
Toxin Free
Cold Pressed
Wildcrafted
Cruelty Free
What we say no to
Parabens
Sodium Lauryl Sulfate
Alcohol
Synthetic Fragrance
Silicones
Formaldehyde
Carbomer
Animal Testing
Loved by many
100% net profits donated. Every purchase gives back.
Pioneering clean beauty since 2001, we donate 100% of our net profits to programs that help children overcome anxiety, support veterans through PTSD recovery, and empower girls and women through education worldwide.
Giving Back
Good to know
Frequently asked questions
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Wha is the purpose of the Brightening Serum?The Brightening Serum lightens the skin and supports a more even skin tone naturally.
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How does the Brightening Serum work?This serum contains effective natural skin brightening ingredients such as wheat germ, turmeric and licorice root extract (with 40% active glabridin). The synergetic blend restores balance, rejuvenates and supports a more even skin tone naturally.
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What other product could I use to enhance the effect of the Brightening Serum?Using the Microcrystal Exfoliator along with the Brightening Serum will help enhance the effects .
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When should I apply the Brightening Serum?Apply on cleansed and exfoliated skin, preferably in the evening. Follow with the Anti-Age Serum and your Face Oil or Moisturizer.
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Do I apply the Brightening Serum only on darker areas?No, apply evenly everywhere. The brightening ingredients will naturally target darker areas.




